WCPE
Objective:
The goal for the clients at the WCPE (Weigand Center of Professional Excellence) was to make more students aware of their resources and utilize their help with internships, resume building, and other services.
Takeaway:
My team conducted in-depth research, including competitive analysis and strategic recommendations for social media and digital inbound marketing, creating both main and sub-campaigns. We won both pitches, with the client commending our campaign execution as the best they had seen.